Jadu Heart are Diva-Sachy Jeffrey and Alex Headford, from London and Huddersfield respectively. Following in the footsteps of cult boy/girl bands before them such as Pixies, My Bloody Valentine and Belle and Sebastian, they have grown outside of the music industry slowly building their own world and crafting their own unique perspective. Having moved from electronic shoegaze to psych-rock to grungy lo-fi across their two EPs and two albums it’s hard to guess where they will go next sonically but their army of cult-like followers have learned to trust them. Despite little radio support or hype they sell out shows around the world to an audience of die hard fans & consistently get 100,000 streams a day. Theirs is a world built between two people endlessly collaborating to create meaning, develop philosophies and communicate complex emotions with melody.
“Come along and wake up on the way,” sings Goon frontman Kenny Becker, “orange shapes arrange and change again/quiet Isaac in a mild dream.” The lyric evokes the hazy dreamscape spaces occupied by the band’s new album, Hour of Green Evening. Goon began as Becker’s Bandcamp solo project in 2015. At a friend’s encouragement, Becker compiled the best of his tracks and released them as an EP, 2016’s Dusk of Punk. He recruited bandmates from his college buddies and released a second EP, all the while working on the band’s first full-length, 2019’s Heaven is Humming on Partisan Records, followed by the self-released Paint By Numbers 1, a collection of his mid-pandemic home recordings. The evolution of Goon has come to full fruition on Hour of Green Evening. It’s the band’s most complete statement, engaging all aspects of their sound to stunning effect. The album thrums with mystery, with the half-remembered past hazy as dreams, the mixed sense of comfort and longing for freedom so essential to youth.